AI–Literacy ProgramThe NTA Pathway™
The registered methodology for converting whole organisations from AI-curious to AI-capable. Three tiers. Three diagnosable problems. One self-sustaining capability loop. Operator-built. Field-validated across 450+ organisations.
Most teams collect tools. We organise them into five systems.
An operator never thinks in apps. They think in outcomes — and they wire the tools that produce those outcomes into systems they can run. The Pathway™ teaches each system at the right depth, at the right tier, in the right order.
Think
Analyse, decide, write — without burning a morning on a blank page.
Build
Ship working tools, landing pages, internal apps — without a developer.
Speak
Show up at scale — in your own voice, on camera, without recording every time.
Remember
Files, project history, custom skills — all in one place across every session.
Run
Operate the business from your phone — instructions, approvals, reports, all by message.
Without the Pathway™ these are five separate piles of tools. The Pathway™ is the methodology that connects them — and teaches your team how to actually run them.
Three tiers. One capability loop.
Each tier earns a credential. Each tier produces a different organisational identity. Tier III closes the loop — your own people become the trainers, and the methodology runs without us.
Three problems. Three tiers. Named, diagnosable, addressable.
We don't publish a syllabus. We name the three organisational states that every AI initiative gets stuck in — and the tier that resolves each one.
AI-Literate Practitioner
Your team uses AI to summarise emails — and stops there. Real workflows, real outputs, real integration: not happening.
Whole team operates AI as a daily tool. Not a novelty. Not a side experiment. The shift is visible in week one.
Who it's for: Sales, marketing, HR, operations, leadership — every function that touches knowledge work.
AI Project Manager
AI experiments are scattered across departments. Nothing compounds. Leadership can't tell what's working, what's failing, and what's draining budget.
Cross-functional AI initiatives delivered with vendor strategy, governance, and ROI accountability owned by named internal leaders.
Who it's for: Department heads, project owners, and operations leaders selected from Tier I.
AI Literacy Trainer for Companies
Every new hire, every new team, every quarter — you're paying outside consultants to repeat the same training. The dependency never ends.
Internal trainers who deliver the NTA Pathway™ inside the organisation — under licence — replacing external dependency with permanent capability.
Who it's for: Internal trainers, L&D leads, HR leadership, innovation owners — typically 1–2 per cohort.
AI literacy, the way the regulation actually defines it.
Article 4 of the EU AI Act asks organisations to ensure their people have sufficient AI literacy across three competencies. The Pathway™ is built around all three — not as theory, but as capability your team runs on Monday.
Understanding what AI is and how it works.
Tier I gives the whole team an honest working model of what these systems can and can't do — where they're powerful, and where they quietly fail (hallucination, confident wrong answers, stale or biased data).
Awareness of risks, benefits and ethical considerations.
Across every tier, people learn the real risks in their own workflows — data exposure, over-trust, automation that breaks accountability — alongside the genuine benefits. Tier II makes this explicit: governance, vendor risk, and where AI must not make the call.
Enabling informed human oversight and responsible use.
Human approval points, escalation, and clear ownership are designed before AI is trusted with anything that matters. Tier III embeds the responsible-use standard inside the organisation, so it holds over time — not just on training day.
Format, languages, investment — on the table.
- Format
- On-site by default — that's where literacy actually sticks. Blended (live remote + on-site) available for distributed teams across the EU.
- Languages
- English, Estonian, Portuguese.
- Duration
- 9 delivery days total — Tier I (3) + Tier II (2) + Tier III (4) — run as a sequence over time, not in one block.
- Group size
- Tier I 10–30 · Tier II 4–6 selected leaders · Tier III 1–2 multipliers.
- Investment
- On request, per cohort — scoped to the tiers chosen, group size, market and on-site vs blended delivery. (See FAQ.)
- Recognition
- DigComp 2.2 aligned · Europass-ready · EHIS-registered (261915). Listed in the Future of Life Institute's AI Literacy Programs directory.
Every other AI literacy framework is built by people who teach. The NTA Pathway™ is built by people who shipped.
Operator-built
Designed by two founders who built and exited companies before going deep into AI — not by academics, not by curriculum vendors, not by consultants.
Field-validated
Tested across 450+ organisations in 12 markets — from Nasdaq Tallinn and the Estonian Ministry of Culture to Fujitsu, Vapiano, and the City of Tallinn.
Self-sustaining
Tier III closes the loop. Your organisation trains its own next generation under licence. The methodology becomes yours to run.
The numbers behind the methodology.
Clients and partners over the years.
From global enterprises to local accelerators — organisations that have trusted us to deliver AI literacy, advisory, and training in the room with their teams.
Two operators. On-site. Together.
Most AI training is delivered by one person who learned AI. The NTA Pathway™ is delivered by two people who built and ran companies before going deep into AI. A ninth-grader with Lovable can build a demo. They cannot stand before a senior team on Monday and explain why those changes affect how Tuesday will work. That's why Kati and Teet deliver it together.
Teet Torim
The revenue check.
Twenty years carrying revenue numbers — Carlsberg, Saarioinen, HKScan. Built and exited his own company at €3.6M valuation (2022). Former board member of the Estonian E-Commerce Association and digital marketing lecturer at TalTech. Pressure-tests every AI implementation against revenue reality.
Read more →Kati Torim
The human check.
Twenty years in hospitality and customer experience. Customer psychology advisor. Former lecturer in self-management at the Estonian Academy of Security Sciences. Founder of Transformational Architects (40+ practitioners). EITCA AI · EQF 6 · Brussels.
Read more →Common questions.
Bring the methodology to your team.
Start whole-team fluent. End with your own internal trainers. No lock-in.